Bourbon Brothers Holding Company (“BBHC”) was founded by JW Roth, and a handful of his friends, to develop a comprehensive brand strategy and associated products from the legend of the Bourbon Brothers. The brand is being established around the feeling that you just finished a Sunday afternoon brunch at a friends and family gathering where you sampled exceptionally prepared southern food, delighted in the richest desserts and welcomed the twilight, sipping your favorite bourbon on the front porch swing, overlooking the bluegrass covered hills of the countryside.
While the initial cornerstone of the brand will be the restaurant, Bourbon Brothers Southern Kitchen, which opens in Colorado Springs December of 2013, BBHC is targeting a line of associated products to be distributed through the restaurant, in partnership with affiliates and via an e-commerce platform called Bourbon Brothers Brands, LLC, a wholly owned subsidiary of BBHC. Associated products are anticipated to include desserts, pies, jams, cigars and a single barrel, premium bourbon.
BBHC plans to franchise the restaurant through Bourbon Brothers Franchise, LLC, in partnership with strategic investors, targeting locations that are adjacent to the emerging locations of Bass Pro Shops and Cabela’s. The consumers of these retail locations are at the heart of our target market.